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You can’t expect to have success in online marketing without understanding key concepts and metrics such as CTR. Click-through rate refers to the % of impressions that result in a click. In order to increase your CTR, you need to adjust your keywords, improve your call to action, and optimize the design elements of your ads and content. In terms of SEO, better SERP rankings lead to much higher click-through rates. This infographic from Bootcamp Media takes a closer look:
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